Wednesday, April 11, 2018

Practice Story



What 3 safety concerns should your entire team be aware of while filming? Conclude with a reflection of your critique results. Please address the three largest words for improvement on the critique graphic. Provide specific examples of what you could do to create a more compelling story, both written and visually. (6 sentence minimum)

The purpose of this mini project is to both prepare us for our Hiki No project, and give us an idea on how to set up, film and edit interviews. We chose our topic based on who was being interviewed, to see who's story would be the better one to tell. My team was with Maceo Cantu, and Sion Kahokuloa. Sion missed the beginning of the project, so the choice of interviewee was between Maceo and me. We went with me, and my story on managing my time between my classes at school, and my hours at work. Along with being the interviewee, I was also in charge the writing portion of the project. Sion served as the voiceover, and Maceo was the editor and camera person. We, for the most part, stuck to our roles, we had another classmate, Campbell Sheehan, be the reporter in place of Sion, who wasn't here for the filming process of the project. I think that Sion's absence wasn't a big deal, because his roles were easily replaceable, and he still came through with voiceover, so no big deal.

Any and every filmmaker will tell you that the ultimate priority during production is practicing safety, for both you and your equipment. Wherever you go, its always important to evaluate the situation you're in, and take caution while filming or photographing. One important safety concern to be aware of is the weather. Be careful of days that are very sunny, or windy, or stormy. All of these weather conditions can be bad for both you and the equipment. Another safety concern is the terrain. Always avoid moving your camera on slippery or rough surfaces, otherwise you're just asking for your camera and other equipment to break. A more controlled problem to keep in mind is how much time you have to finish filming, and time pressure. It's important to make sure you have enough time to film what you planned to film, and always have a back up plan if you run out of time.

The three largest words for improvement for our project were Natural Sounds, Audio Visual Ties, and Focus. Most of the smaller ones were the same as the three larger ones. All of them were pretty justified too: Some of our shots were unnecessarily muted, the b-roll didn't exactly match what we were talking about, and other shots just weren't focused when seen on the big screen. I believe our writing and display was well made, but we didn't effectively edit and proof-watch the final product, and take into consideration the important additional elements, like effectively matching certain visuals to what the subject was talking about. We simply could have done it better than we did, but even still, I believe we did very good for a start to this semester's film work.


ALD 6.1: Anticipate potential health and wellness concerns while operating computing devices in order to enhance workplace safety.

Friday, March 16, 2018

Interview Composition

My Best Interview Picture
For our upcoming Hiki No project, we have been tasked with understanding what the perfect interview looks like, and how to create it. There are two types of shots when it comes to speaking at a camera: A host, or reporter shot, and an interview shot. But it's important to know the difference between the two. In a reporter shot, the host/reporter looks directly at the camera, and in an interview shot, the interviewee looks off center to speak to the person asking the questions. An interview shot should never have a boring flat angle background. Instead, it should represent what the speaker is talking about. For example, if the person being interviewed is talking about, say, a certain car, then it would be a given that he should be interviewed with that car in the background, or some aspect of the car. Another aspect that's really important in these two shot types is the positioning of the speaker. In a reporter shot, the speaker is almost always directly in the center. This is not the same for someone being interviewed. An interviewee should be positioned so that when they're facing the person asking the questions, they're looking at the opposite side where they were positioned, or, the "look room". This position creates what's known as "The Line", which I demonstrated below.

I believe that the most important part of a successful interview is having the interviewee comfortable enough to answer the questions as clearly and comfortably as possible. I think this because when you're editing your video in post-production, and you realize that the person you spent so much time interviewing only to realize the person was very nervous looking, occasionally looking at the camera, and not fully answering the questions, you'll want to flip a table. Because now you have to bother the person for a second time and explain to them that the first time wasn't good enough, likely making them more nervous than before. The audio is also a critical part in interviewing someone. If the mic doesn't pick up much of what someone's saying, all of a sudden, you have no interview, and that always sucks. The best strategy to make it through the interview process is simply to plan for the worst, and hope for the best. Always have an idea of both the best and worst case scenario, and make sure you know what to do in the event something is not going according to plan, like if the person is busy, or it's dumping rain, or a person on your team is unavailable. All of those things can happen, and if you're not prepared, then to put it simply: You're gonna have a bad time. The pictures below display our teams' pictures that had a few things missing or wrong.

The subject was just a little to far left, and the background was very distracting 
While the subject himself was well lit, the background was so overexposed it distracts from the subject, and the framing opportunity was missed


Person in the background is very distracting, also missing framing

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Friday, March 9, 2018

Under The Blood Red Sun

At the end of last week (March 1-2), we watched the 2014 film "Under the Blood Red Sun", based on the book of the same title. The film was directed by Tim Savage, and his wife, Mardi Savage, was the associate producer. The role of a director is to determine the creative aspects of a film, and gives direction to the cast and crew. The associate producer assists the producer in putting the film together, such as the writing components, editing, or advertising. The movie is about a young Japanese boy who witnesses the events of Pearl Harbor, and goes through the discrimination and tribulations following it, such as bullying, racism, and his father and grandfather getting arrested for no reason.

We got to meet and ask questions to the Mr. and Mrs. Savage themselves after we finished the movie. We each had a list of at least 5 questions to ask them about different aspects of the movie, like the pre-production and post-production, the story line, etc. The first question I asked him was a followup to someone else question about the CGI planes that flew in to bomb the harbor, and I asked if it was difficult to get the right expressions from the actors. He said that the actors were actually very good, especially for kids. Other questions I asked was if the author of the book was involved in the movie, and he said he was involved in a bunch of ways. He even talked about the things he did in college to to get where he is now. The only question I didn't ask was whether or not he had any difficulty visualizing the movie during production or pre-production. But the question was weak and it was already answered in a similar way.

ALD 3.1 - Evaluate the relationship between digital technology and criminal activity for its affect on the digital marketplace.
ALD 3.2 - Evaluate legal and ethical behavior related to the creation, use, and distribution of digital content that minimizes the risk of legal or moral consequence.

Tuesday, February 27, 2018

Public Service Announcement


In a perfect world, everybody would never do things like heavy drugs, vaping, and reckless driving, because of the impact it has on them and those around them. This simply isn't the case. Of course everyone knows that drugs are bad for you, and reckless driving can kill. But people are addicted to doing the wrong thing, and are resistant to change. When it comes to the creation of Public Service Announcements, or PSA's, only those with a will to change in the first place will truly be affected by them. As for my public service announcement, I just hope it meets the quality I had envisioned it to be. But the footage is very specific and precise, it won't be easy. My topic is on Traffic Safety; More specifically, avoiding getting distracted from the road. This topic could be seen as important to those who realize that when you're driving, every second counts. When you feel like zoning out or doing something other than paying attention, you risk not just your life, but the lives of everyone around you.

As you can see, I clearly should've been an artist

Our class is making these PSA's for Olelo; A Hawaii based media company set on helping students learn the aspects of filming. They're hosting their annual student video competition, and all of our PSA's will be entered into it to hopefully win! The competition does have a few rules about the PSA's that should definitely be taken seriously if we're looking to win. The most important rule is that all entries must focus on an issue, whether it affects the community, state, or the world. Another rule is that the footage taken for the PSA has to be within March 1st - Feb. 28th, and all aspects of the video must be done by students. One more rule is that the entries must be submitted by the deadline on Feb. 28. It's clear that these companies want students to succeed, and they've come up with a win-win-win system that benefits everyone. The students enhance their skills through the video-making process, and if they win, the prize helps them in the long run and provides an incentive to come back. The company itself gains the reputation of a superior provider of film advice and quality productions, and the community takes in what the students create, creating a satisfying system of operations.


As I'm writing this paragraph, I have submitted the final draft of my PSA, and let's just say, it had a pretty dramatic evolution from its original idea. My rough cut had a lot of holes, left out from what I was unable to film the first time around. During that time, I realized that I was simply unable to do what I had originally envisioned for my PSA, which really brought down the overall morale of the production. Some changes I had to make between the rough and final cut was a lot of repositioning of conversations, to add a certain level of chaos to what's going on in the vehicle. A pretty huge change was how it ended as well. Instead of having the person who was almost hit complain and shout at the driver, it ended with time reversing back to the beginning, with the driver doing the right thing, and driving safely. I think these changes saved my video, without a doubt. I simply wouldn't have been able to follow through with my original plan, so I'm glad I made those changes. I'm pretty satisfied with the results of my critique, and I'm glad so many people got what I was going for with the suspenseful music and chaotic scene. But overall, I'm just glad we get to move on to something else.


ALD 2.1 Assess the evolution of digital media as it affects and is affected by society.
ALD 2.2 Assess changes in technology and markets as it affects digital media designs.

Friday, January 19, 2018

Cinemagraphs


I'm back again for 2nd semester, only now I'm actually in a digital media class again. Our first project is one similar to a project I did in my Proprietary Information post, only this time its with actual videos. There's a certain type of video that needs to be used in order for it to work. It can't just be any video with movement. Rather, a cinemagraph requires a video with a small and/or repeated motion, that can be played over almost seamlessly. You can turn a video like this into a cinemagraph like mine in 4 steps. First, you need to select the freeze frame you want to use. This is the "image" part of the gif, so all except the movement itself. Second, drag the freeze frame image and place it on top of your video. The third and most important step is to draw a layer mask. Draw this around the area you want to have move, and then invert it to manipulate the inside of your selection. The final step is to simply blade the middle of your video clip, bring the end to the front, and then add a cross dissolve in the cut space, to create a nice transition, making it seem infinite. For my second attempt, I want to have a cinemagraph of me appearing to infinitely tap my keyboard on my computer in class. Now that I have a better idea on what it takes to make these, I believe I can make this turn out perfect, with no seams whatsoever.


I realized my second cinemagraph was a much riskier cinemagraph to attempt once I was in my editing stage. I ended up using my teacher as the person typing something on the computer, while someone was frozen in the background. I was ever so slightly disappointed in the final outcome, but at the end of the day, I think I did the best that I could with the video I gave myself. I do wish I could've made the subjects hands flow a little better. For my final cinemagraph, I know I need to have less stuff going on in the background. That way I won't leave an outline on my movement. I plan to have a food (probably a cookie) that just got dunked in milk. I will repeat the motion of a droplet coming off of it, back into the cup. I think this will turn out really cool, and hopefully come out well. I also hope I have cookies at home, otherwise something kind of weird is getting dunked.


My third cinemagraph is finished, and as you can already tell, I did not, in fact, use a cookie. When I found out I didn't have any I had to find something that made a little sense to dunk it in milk. That's when I saw my stash of Ghirardelli Chocolate Caramel Squares(delicious by the way). With nothing else to turn to, I used one of those as my prop. I think this is my best cinemagraph, and it's pretty much how I imagined it would look like(maybe just a bit faster than I thought). But I really like how it captured the full fall and ripple effect in the milk. Cinemagraph's are pretty unique, in that they combine a video and image together, using parts of both to create something that neither can do by themselves. Advertisers can use them as a more attractive alternative to just images and videos. My critique results are below and I'm pretty content with what I got. I thought my best cinemagraph was my third one, and that's how I was graded. Basically, I completely agree with my score, based on the requirements, and my personal opinion.


ALD 4.1: Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2: Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.

Thursday, December 21, 2017

Image Compositing


For starters, image compositing is combining two or more images together, while creating the illusion that they all belong together. People create these types of images for several reasons, such as advertising, and giving images an attractive appeal. In traditional photography, arguably the most important composition technique is rule of thirds, where the subject is positioned outside of the center of the shot giving it more appeal. However, rule of thirds can take away from the photo if used unnecessarily. Some shots are simply better without rule of thirds, because their other features wouldn't compliment the addition. Every good photographer has to have the vision they want in their mind before they take the picture. Only then can they be certain that that's the perfect image, when it is taken. I believe that not all photos need to be edited, as their natural beauty can stand out on their own. But, it can be nice to see a certain event, such as a wedding, or a birthday, be livened up with a natural increase in lighting and saturation. As long as it's not too surreal when it should feel more natural.

I have three different hybrid images, each with a different meaning behind it. My best message, in my opinion, is my "Plugged In" composite. It's a picture of a person, with two cords plugged into the back of their head. The message behind it describes that some people are so addicted to technology, it's like they might as well be a part of it. The vast majority of my pictures were taken in flat angle, because all I really need is the subjects. When people see my composites, I hope the first thing they notice is the edits themselves, like the mouths on my best composite, or the pug face on my other composite, because that's where all the work went into.

ACO 3.1 Analyze how elements and principles of design in various forms of media are applied to communicate to a specific audience.
ACO 3.2 Critique how the effective integration of elements and principles of design within a variety of medium impact target audiences.
ACO 3.3 Apply elements and principles of design to clarify, focus, or enhance a message or concept for a target audience.

Monday, November 27, 2017

Visual Statement


In this project, we had to make a 2-3 minute video for Hiki No, about a personal issue one of our teammates has. Our topic was about change in the school, and how it needs to feel more like activities we do outside. We remember and care about more things that happen outside of school, yet we spend the better part of our early lives in school. The outdoors give us the experience that schools don't teach us. My teammate, Tyler Kaauwai, came up with the topic, and feels the strongest about it. Our goal for this project is to My other teammate in this project is Darius Foster. He and I are in charge of planning the visuals for this project. I was in charge of the editing portion of the project.
As the person in charge of putting together the video in Final Cut Pro X, it's my job to remember the tips and tricks of the app to make our video stand out in quality. Using these types of edits like color isolation and speed ramp, I think, make these kinds of videos better. The use of libraries, events, and projects are the best way to organize your videos, as it keeps a kind of general order in FCPX. During different clips, you can balance what the audience will hear based upon your subject in the video or what is your intention for what your audience are hearing. For example, you can balance the audio through different clips so both clips are soft. For instance, the audio could go from soft waves crashing to insanely loud chatter in the next. Another could be covering visual clips' audio under another video with narration so the narrative will speak louder than the audio from your visuals. What I think displays higher quality is the audio because the real message comes from what the narrator is saying; the visuals are what supports it and keep the audience engaged.



The biggest challenge, in my opinion, would have to be editing what I had, and visuals. What I did to overcome them would honestly be trusting in my teammates and powering through the editing. I know that this video isn't a very good one, but that's okay, because I think I did my best with what I had. Because I was unable to get any visuals outside of school stressed from this because I have no experience editing and I don't know if I could get visuals recorded because I was so busy. So everything was intimidating for me, but all I needed was to discipline myself and know that everything is alright. Tyler was a real MVP in this project, since he was the source of nearly all of our visuals outside of school. The most enjoyable part of it all would have to be simply getting it done on time. I did have a vision for this project, and it's a shame I couldn't make it happen. But all I can really ask of myself is that I give it my all, and I believe that's what matters most. Our results are reasonable for the most part, I can easily see how some would see the rushed quality of the video, because that's exactly what it was. I'd say our final is worth a 3 or professional, because while it is decent, it's certainly not worth of an expert grade.


ACO 5.1 Apply problem-solving techniques to create deliverables that address the needs of a client or target audience.

Tuesday, October 31, 2017

Modern Art Movement

         
Our topic on our Modern Art Movement project was Fauvism. The movement only lasted from 1904-1908, but it made a massive impact on art as a whole. Fauvism was inspired by post-impressionist artists like Vincent Van Gogh. These artists wanted to turn away from impressionism and focused more on capturing visual effects through exaggerating color and light. Through fauvism, color became an independent element of art, and many modern works have become more colorful ever since. I personally respect the artists who started their movement, as they risked being outcasts to make a difference in modern art.
Henri Matisse: Les Toits De Collioure - 1905
Henri Matisse was considered the founder of fauvism, and created the most works with this technique during the movement. A famous quote many modern fauvists used to explain why they paint like that is, "If the trees look yellow to the artist, then painted a bright yellow they must be." This means that it's not about looking realistic, it's about exaggerating the colors you see in life. An artist could potentially persuade someone's perception and opinion on life, if that person is really looking for meaning, and is willing to hear out and consider what other artists have to show. The fauvism movement wasn't even called "Fauvism" until a journalist called the artists "Fauvists"(Wild Beasts in French). The artists, however, embraced the name, and continued to push their work out, until many were swayed to the fauvists side, instead of the impressionist's side.

Technology has changed modern art and art production greatly, and I think it's for the better. While it's perfectly acceptable and still encouraged to create paintings by hand, creating art digitally has become a very popular medium, and it does require skill to do it. I think that because we live in a digital world, technology has greatly aided the cultural impact of art.

ACO 1.1 Assess the evolution of art forms for their impact on the arts and communication industry.
ACO 1.2 Evaluate the interaction among media, design and society to assess how each influences the other.
ACO 1.3 Evaluate innovative applications of media and design in society that have impacted the arts and communication industry.

Wednesday, October 18, 2017

Workplace Safety



The last project of our first term was to make a short instructional video on workplace safety, focusing specifically on the topic our team leader chose. Our topic was on Preventing Hostile Work Environments. We needed to first instruct viewers how to recognize a hostile work environment, and then show how to resolve it. We did this through sped up drawings of what we were speaking. Our team captain was Deejay Camacho, and my other teammates were Makena Kahananui and Kaiana Ornellas. Deejay and I did the drawings, while Kaiana and Makena did the voiceovers. While I personally feel like I contributed the most in this project, I believe Makena also deserves recognition for being apart of the pre-production when the rest of our team was absent. Together, we did the research and put together the script for our video. I definitely would have had a much harder time without her.

I think the biggest thing I took away from this project was learning about the topics themselves, especially our topic on Hostile work environments. I learned the difference between a real threat to a work environment and just an obnoxious co-worker. It was difficult in the beginning when it was just Makena and I, but we learned to overcome it and still produced a successful video. Our highest scores came from our relevance of visuals, and our lowest was entertainment value. I understand why entertainment would be lower, as we tried to focus more on information than comedic appeal. The biggest keywords our classmates said needed improvement were steadiness, vocabulary, and angle. I can understand all these points, however the only reason vocabulary was one of them was because of the use of a single non-existent word. Other than that, I can understand why they were suggested.

ACO 7.1 Analyze the beneficial effects that safe and healthy work habits have on productivity that improve workplace efficiency.
ACO 7.2 Apply practices to maintain a safe and healthy work environment in relation to careers in the Arts and Communication Pathway.

Tuesday, September 19, 2017

Art and Design



We touched on drawing and Photoshop earlier for the market shifts post, but now we're taking it a step up and focusing on the elements of art. These include line, space, shape, form value, texture, and color. I used obvious elements like line, texture, and value to make my still life drawing. I also used elements like shape and space. Line was used to make an outline of my image, while texture and value were used to make the details in my drawing come to life. My outline had a much bigger brush size then my texture and value brush. This was done intentionally to... The best part of this process, in my opinion, was the outlining, because I needed to get a little creative in the way I drew it, since I couldn't trace the "Railroad Crossing" text on the sign. This meant I had to incorporate more around the sign to bring out its identity. The monotonous and semi-challenging part of it all was the texturing. Having to repeat line after line to make a cross hatchet was very irritating, especially when I had to do it all again when the power went out in the middle of it. But, I treated it as a hurdle to jump over, and I did.

Next was my landscape image. I took the original picture myself near the top of the Sleeping Giant trail in Wailua. The objective was to make the photo look like a hand drawn picture, and I think I succeeded. Compared to the still life image, I focused a lot more on texture than line. I also used a lot of value, space, and form. The whole process was very challenging, because to really sell the idea that it's a hand drawn, you need to really go in depth with Photoshop's tools. I manage to step up to the task and use everything at my disposal to make a realistic, drawn picture.

The final image I used was a portrait photo of myself that I took maybe a month ago. I like to think it was a spur of the moment portrait while on my way to work(I wasn't driving by the way, I promote safe driving). Of the three images in this post, this one is my favorite, because it utilizes all the elements of art, with a little flair. Line, texture and space can be found on the right, color in the middle, and shape and form on the left. As for the class critique, I believe that the 3's & 4's were the most reasonable, although I believe that my mix and landscape were more on the expert side. As for my still, I think I did well, well enough for expert or professional. I know for certain the 1's were bogus, and done by one person in particular, so I disregard them entirely. I can however see why people would rate the still as amateur, since it looks like it was unfinished with the negative space on the sign. But this was done intentionally, not only as a requirement, but as a way to draw attention to it and the texture around it.
ACO 3.1 Analyze how elements and principles of design in various forms of media are applied to communicate to a specific audience. Elements of Art: Space, Line, Color, Shape, Texture, Form, Value.
ACO 3.2 Critique how the effective integration of elements and principles of design within a variety of medium impact target audiences. Gestalt Theory: Similarity, Continuation, Closure, Proximity, Figure and ground.
ACO 3.3 Apply elements and principles of design to clarify, focus, or enhance a message or concept for a target audience. Principles of Design: Scale, Proportion, Unity, Balance, Harmony, Contrast, Repetition, Variety, Emphasis)

Friday, September 8, 2017

Audio Production



Intonation and inflection may be the most important technique when trying to keep the interest of an audience with audio. It's important to recognize the importance of these techniques, as well as how to use them. Intonation is the rise and fall of one's voice when speaking, and inflection is stressing certain keywords to establish interest and mood. I was put in a random team to make an audio recording answering questions in a creative way. I was originally just the team leader and audio tech, but due to one of our teammates being absent on the day of recording, I took the role of the main speaker as well. This means that I was required to lead the team to success, make sure the audio was good, and be the main speaker during the recording. This much responsibility required a lot of rehearsal.

















After the critique of our audio project, we were met with very high scores from our class, perhaps the highest of all the other projects. I believed we produced it well and kept the the audience engaged at the same time. I think the only big obstacles we faced were trying to perfect the script, and then working around one of our teammates being absent. But overall, there wasn't too much of a challenge. The only thing I'd want to change if we were to do it again is to put actual sounds from a soundboard in the video. But other than that, I think it's fine the way it is.


ACO 5.1: Apply problem-solving techniques to create deliverables that address the needs of a client or target audience. 

Thursday, August 31, 2017

Proprietary Information

Photo is considered royalty and copyright free.  Original Source - Pixabay.com from NeuPaddy
Before getting to the main topic, it's important to understand what copyright infringement is, and how to avoid the severe punishments for it. Copyright infringement is using the work of someone that doesn't belong to you, without the content owner's permission, to reproduce, sell, and/or display the protected work. If someone were to do this and the owner catches wind of it, very severe punishments can be enforced. This includes fines between $200 and $150,000, paying for all court and attorney fees, your work being seized, and you may even face jail time. To avoid all those unhappy endings, you must know the correct and base way on how to get permission for the content you're trying to use. First you'll need to know whether you actually need permission. If you do, then the next step is to find out who the owner is, and know what rights you need specifically. Once you've planned for your request, contact the owner and negotiate the terms, whether it's payment, name inclusion, etc. If need be, you could also form a written agreement of the terms you and the owner made, to solidify your stances.

On the other hand of copyright, there is the matter of "fair use", which is essentially taking that copyrighted work and using it in a "transformative" way. This can include things like commenting and criticizing it, creating a news story of it, or making a parody of it. For example, if I were to take the music from one song and put my words on top of it to make my own song, that would be considered a parody. Or if I were a book reviewer, I would be permitted to quote passages from a book in a newspaper column as part of an examination of the book.

Now, we get to what the title is all about: Confidentiality. Confidentiality is something that's kept secret, something that no one should find out, because you could get in some serious trouble. Everyone has confidential information. These are things like your social security number, your credit card information, or your home address. If any of these got out to the public, it could be used against you and ruin you for a long time. Before social media and the internet, keeping things confidential was a lot easier. Now, even the slightest slip up online could mean thousands of dollars of damage to your life. Images could be hacked from your devices, or people may use your phone to track your location. Now let's talk about censorship; It's the suppression or ban of any, "controversial or offensive" messages, image, or ideas on certain sites and establishments. Now, here's what I stand on the matter. The US Constitution gives you the right to speak what you want, and write what you want. However, just because you're allowed to do this freely, it doesn't mean that the companies people use to make certain speeches have to accept it. Big internet companies like Google, Yahoo, and Bing all the right to not support what certain groups say, and therefore can cut all ties with them on their services. So I believe that censorship belongs in the hands of the beholder. While the government stays out of it, the rights of whether or not you get to voice your opinion will go to the technically private sources of the company you're using. 
                                                                   🐢
ACO 6.1: Analyze the use of copyright and proprietary information in arts and communication to facilitate responsible, legal and ethical behavior.
ACO 6.2: Examine ethical issues in arts and communications to make appropriate decisions related to clients, co-workers and society.

Thursday, August 24, 2017

Market Shifts


A market, in my eyes, is a place almost everyone in this modern world has to go to eventually. This could be a building like Walmart or Costco, or just an open area with stands spread about, like a Farmers Market. It could also be online on websites like Amazon, or eBay. All those places involve people going in and buying things like food, clothes, music, appliances, etc. But markets have "ahem""shifted""ahem" over the years dramatically. Just a couple decades ago, CD's and Albums were how people got their music. But now, technology has rendered them completely obsolete, now that people can just download them online. The same thing happened to movies. Stores like Blockbuster that sold movies have gone out of business, because people can download movies online faster, cheaper, and easier.

After taking another test in Choices360, this one being a basic skills survey, my results are pretty straightforward. My reading comprehension, active listening, and critical thinking are the highest skills I have. Other skills on the higher end of the spectrum are science, learning strategies, speaking, and active learning. The skills that, while still being relatively high, could use some improvement are my writing, mathematics, and monitoring. Those three skills, I think, need the most improvement. When it comes to the most important skills based on the career that I prefer, the skills are, conveniently, active listening and reading comprehension. According to Choices360, I have all the
skill requirements needed for my choice career, which is really cool. As the market continues to shift, having the knowledge to adapt with it is really important. I think my skills will allow me to adapt really well, as long as I improve the skills I'm a bit low in.

ACO 2.1 Analyze how shifts in market affect changes to media and design.
ACO 2.2 Evaluate how changing communication needs of a market are addressed by media and design.
ACO 2.3 Propose media and design solutions that address the changing needs in global markets.